London Screen Academy
Role: Creative
The series of posters communicates to prospective students that the LSA curriculum combines the education of a traditional sixth form with exciting, hands-on, skills-based training for a future career in film, TV or other creative industries to support their vision of creating a diverse industry to change the world.
The campaign was live across London, specifically in areas that would attract students from diverse and low-income backgrounds.
This work challenges the generic advertising you would see for education, typically featuring images of students in a classroom smiling in a templated layout. This traditional technique feels more aimed at the parents than the students themselves so we decided to create a balance.
→ The left side speaks to the parents with a reassuring, logical message.
→ The right side speaks to the students, communicating the fun and creativity of studying TV and Film.
Below is an animated sticker pack we created for LSA to use across their social platforms.
