Re-Invinted

Client: Vinted
Role: Creative

A data-powered campaign celebrating the culture of Vinted's pre-loved community.

Buying second-hand has become a global phenomenon. And with millions of members, Vinted has become the leading second-hand fashion marketplace in Europe and a go-to destination for all kinds of pre-loved items.

We transformed Vinted’s data insights into a campaign that fuels the Vinted New Again platform and keeps the pre-loved movement growing.

The word 'Reinvented' with images of vinyl records, a vintage handheld gaming device, a sneaker, and a radio on a teal background.
Three smartphone screens displaying personality and mood-tracking app interfaces with colorful backgrounds and various widgets.
A smartphone displaying a personality quiz app with a light green background and various colorful personality result cards around it, each describing different personality types related to fashion and shopping.
Screenshots of social media posts from Vinted mentioning Poland's luxury deals, UK pre-loved calls, and popular action figures in France.