Peloton

Client: Peloton
Role: Creative

The Cooldown takes 12 months of raw workout data and transforms it into a personalised film for each member that celebrates their individual achievements throughout the year. The creative focuses on individual's achievements - best workouts, longest daily streak, music, and the durations of exercising - through design and motion a digital experience for customers to share their film gave the ability to reach new audiences in a traditional way media couldn't.

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Collection of colorful motivational and fitness-related quote and statistic tiles, including milestones, quotes, activities, and achievements.
Collage of motivational fitness and health quotes, statistics, and personal achievements with orange, blue, and red backgrounds.
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Empty white background with motion blur at the top and bottom edges.